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Why BBL exists

I paid marketing people a fortune and got poor results.

I’ve been stung by agencies myself: big monthly bills, vague reports, nothing that kept working after the contract ended. So I learned to do it myself, testing on my own businesses first.

Now I’ll show you what your competitors are doing and what to do about it, before you spend a cent on an agency.

Work in progress
Work in progress

Shown as it happens.

No polished testimonials yet. Real results get posted here when there are real results.

WORKING ON NOW · BUILDING

A local builder

A family-owned home builder. We’re building their website, running their Google and Meta advertising, and doing the work that decides whether a family searching “knockdown rebuild” ever finds them.

It started where every job here starts — with the research. Real Google searches across their area, to find out what people actually ask before they rebuild, and which of those questions nobody local had answered yet.

ENGAGEMENT IN PROGRESS — RESULTS WHEN THERE ARE RESULTS · CLIENT KEPT ANONYMOUS

Who this is for

Four people we built BBL for. If you see yourself in any of these, you're in the right place.

01
Running a team of 1–10 people

Small business owners

You know you need better systems, but you don't have the time to research tools, learn software, or build it yourself. You just need someone to make it work.

Sounds like you?
  1. Leads fall through the cracks.
  2. Follow-ups are inconsistent.
  3. You're tracking everything in your head or a spreadsheet.
02
Trades, clinics, salons & more

Local service businesses

You're great at what you do, but the phone should be ringing more than it is. You're spending on ads and can't tell which ones work.

Sounds like you?
  1. Your calendar has gaps.
  2. Happy customers don't leave reviews.
  3. You're paying for ads with no idea what they produce.
03
Building an audience

Creators & social personalities

You're watching rivals get ahead with ads or content you can't quite see. You want a clean read on what they're spending on, what they're testing, and what's actually landing — so you can leapfrog instead of guess.

Sounds like you?
  1. You keep seeing a competitor's ads and wondering “why is this one working?”
  2. You want answers, not gut feel.
04
Festivals, pop-ups, seasonal launches

Short-window & event campaigns

A wave of competitors all activating in the same 2–6 week window. You need a fast, current read on who's running what, where, and how loudly, so you don't get drowned out before the window closes.

Sounds like you?
  1. Your campaign has a hard end-date.
  2. The noise is loudest right when it matters most.
  3. You need intel this week, not next quarter.
Who it's not for

If you want a retainer agency that bills hours, BBL isn't the fit. Nor if you want a custom done-for-you build. We sell productised reports and recipes — built once, owned forever, no surprise invoices. We'll happily point you elsewhere.

What we believe

Four rules we don't break.

Rule 01

Systems over campaigns

A campaign ends. A system keeps working. Every product we sell is built to run without you.

Rule 02

Data over guesswork

Every dollar tracked. Every lead scored. No more hunches about what's working.

Rule 03

Outcomes over activity

We don't sell hours. We sell results you can measure the day they arrive.

Rule 04

Plain language always

No jargon. Written for owners, not analysts. If you don't get it, we haven't said it well.

Free — no card

See exactly what one of your rivals is doing.

Name one competitor. We score them across 8 channels and hand you a plain-English snapshot in 48 hours. No call. No pitch. No card.

Free, no
obligation
Yours in
48 hours
Your data,
private