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The lab process

From guesswork to evidence. Four steps, then it runs.

Most businesses run marketing blind — spending money, hoping it works, with no way to tell. Here's how we change that. You own it, you run it, we hand you the recipe.

See the process
The lab process

Four stages, one system.

Scroll through how we take you from guesswork to evidence — discover, diagnose, design, deliver.

01
Phase 01 · Free

Discover

We analyse your market and show you where you stand. Start here — free, 10 minutes, no obligation.

Your business vs your market

We score your online presence against your local competitors — reviews, ads, SEO, social, pricing. Plain-English verdicts, nothing to interpret.

Gaps and opportunities

Services people are searching for that nobody’s offering well. Markets with demand but weak supply. You get to see the map before you move.

Strengths you didn’t know you had

Sometimes you’re already winning in areas you haven’t noticed. We show you where — so you double down instead of fixing things that aren’t broken.

Free snapshot10 minutesNo obligation
Claim your free snapshot →
02
Phase 02 · Intelligence reports

Diagnose

Know exactly what’s costing you leads and money. Deep analysis across 8 channels — not just surface numbers, but what they mean for your next move.

Full competitive intelligence

Five competitors, scored across ads, SEO, social, reviews, website, pricing, content, and off-Google sentiment. Every dimension that customers judge — mapped.

Ad, social, and SEO breakdown

Which competitor ads are working. Which social posts get traction. Who ranks for your search terms and why. Named, with evidence — not guesswork.

Prioritised action plan

Not a list of 50 things. A ranked plan: what to fix first, second, third — ordered by impact. Most customers recoup the cost in the first month of acting on it.

From $47Plain English5-day delivery
See the Diagnose reports →
03
Phase 03 · Implementation recipes

Design

We give you the recipe to build it yourself. Step-by-step, click-by-click. You own the system forever — no agency, no retainer, no black box.

Recipes: build it yourself

Step-by-step Zoho implementation guides. Pick the recipe for what you need — referral system, follow-up sequence, ad tracking — and build it at your own pace.

The Full Lab Setup Pack

Every recipe to wire up your CRM, automate follow-ups, set up ad tracking, build referral systems, and connect your tools — bundled. Instant access, build it at your pace. Saves $400+ vs buying individually.

Clear handover, no black boxes

Every recipe explains how to read your own data afterwards. No dependency on us, no consultants to call when something needs tweaking. You know exactly how it works.

From $47/recipeFull pack $1,597DIY, at your pace
Browse the recipes →
04
Phase 04 · Monthly monitoring

Deliver

Your market changes every month. New competitors appear, search trends shift, ad costs move. The lab keeps running — so you’re always one step ahead.

Monthly intelligence delivered

Updated market data lands in your inbox every month. New competitors, shifting search trends, ad cost changes — all tracked and explained in plain English.

Fresh moves, every month

The top three actions for the month, based on what actually shifted in your market. Plug-and-play templates included. You approve and run — nothing to build from scratch.

New recipes, automatically

As we build new implementation guides, subscribers get them automatically. Your recipe library grows every month. Cancel anytime — no lock-in.

From $25/moMonthly + weeklyCancel anytime
See the monitoring plans →
Ongoing

The lab never closes.

The four phases aren't a one-off sequence — they're a continuous loop. Every month your market shifts; every month the lab finds what moved and tells you what to do about it.

01

Discover

Where you stand right now — your rivals scored, your gaps visible.

Free, always
02

Diagnose

What's costing you money — a ranked, evidence-backed action plan.

One-off reports
03

Design

The next campaign to run — click-by-click recipe, yours to keep forever.

One-off recipes
04

Deliver

Fresh moves every month — market shifts tracked, templates included.

Monthly subscriptions
Start with a free experiment

Answer 6 questions. See where you stand.

Name one competitor. We score them across 8 channels and hand you a plain-English snapshot in 48 hours. Free, no card, no call.

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