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The lab process

From guesswork to evidence. Four steps, then it runs.

Most businesses run marketing blind — spending money, hoping it works, with no way to tell. Here's how we change that. You own it, you run it, we hand you the recipe.

See the process
The lab process

Four stages, one system.

Scroll through how we take you from guesswork to evidence — discover, diagnose, design, deliver.

01
Phase 01 · Free

Discover

We analyse your market and show you where you stand. Start here — free, 10 minutes, no obligation.

Your business vs your market

We score your online presence against your local competitors — reviews, ads, SEO, social, pricing. Plain-English verdicts, nothing to interpret.

Gaps and opportunities

Services people are searching for that nobody’s offering well. Markets with demand but weak supply. You get to see the map before you move.

Strengths you didn’t know you had

Sometimes you’re already winning in areas you haven’t noticed. We show you where — so you double down instead of fixing things that aren’t broken.

Free snapshot10 minutesNo obligation
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02
Phase 02 · Intelligence reports

Diagnose

Know exactly what’s costing you leads and money. Deep analysis across 8 channels — not just surface numbers, but what they mean for your next move.

Full competitive intelligence

Five competitors, scored across ads, SEO, social, reviews, website, pricing, content, and off-Google sentiment. Every dimension that customers judge — mapped.

Ad, social, and SEO breakdown

Which competitor ads are working. Which social posts get traction. Who ranks for your search terms and why. Named, with evidence — not guesswork.

Prioritised action plan

Not a list of 50 things. A ranked plan: what to fix first, second, third — ordered by impact. Most customers recoup the cost in the first month of acting on it.

$747 one-offPlain English3-day delivery
See the full report →
03
Phase 03 · Build & test

Design

Build your own marketing lab, then run campaigns in it as tests. Step-by-step, click-by-click. You own the system forever — no agency, no retainer, no black box.

Build the Lab

Click-by-click recipes to set up lead capture, follow-up, and one analytics view that joins your ads, website and CRM — so you can see where every lead and dollar comes from.

Experiment Recipes

Ready-to-run campaign playbooks. Run one in your lab, read the result in your own numbers, keep what works. First up: see the ad → click → message.

Clear handover, no black boxes

Every recipe explains how to read your own data afterwards. No dependency on us, no consultants to call when something needs tweaking. You know exactly how it works.

Coming soonYou own itDIY, at your pace
See the Design phase →
04
Phase 04 · Weekly ad tracking

Deliver

Your rivals change their ads every week. Ad Pulse watches their Meta and Google ads for you — so you know what they’re running before you spend a dollar on yours.

What they launched

Every new Meta and Google ad your rivals started running that week, and what each one is selling.

What they stopped

The ads they pulled — usually the tests that didn’t pay. A cheap lesson you didn’t have to fund.

What keeps running

Nobody can see a rival’s clicks or sales. An ad that runs for months, in many versions, is the honest sign it’s paying its way.

Coming soonWeeklyMeta & Google
See Ad Pulse →
Ongoing

The lab never closes.

The four phases aren't a one-off sequence — they're a continuous loop. Every month your market shifts; every week the lab finds what moved and tells you what to do about it.

01

Discover

Where you stand right now — your rivals scored, your gaps visible.

Free, always
02

Diagnose

What's costing you money — a ranked, evidence-backed action plan.

One-off report
03

Design

Build your lab, then run the next campaign in it as a test.

Recipes
04

Deliver

Your rivals’ ads watched every week — what’s new, what stopped, what keeps running.

Weekly tracking
Start with a free experiment

Answer 6 questions. See where you stand.

Name one competitor. We score them across 8 channels and hand you a plain-English snapshot in 48 hours. Free, no card, no call.

Free, no
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48 hours
Your data,
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