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Sales & Data

Sales & Data

Sales psychology, tracking, attribution, and the tools that tie your marketing to actual revenue.

3
Know your numbers

The metrics and costs every owner should track.

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Sales health & process

A pipeline and process that closes consistently.

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Know your numbers

Five glowing violet metric dials above beakers of purple liquid at different fill levels
5
NUMBERS ON A NAPKIN
Sales & Data · 6 min read

The 5 numbers every small business should know

Skip the 26-metric corporate lists. Here are the 5 numbers a local business can calculate on the back of a napkin — with formulas.

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Chaotic violet revenue chart transforming into a smooth rising line — predictable sales
3
LEADING INDICATORS
Sales & Data · 5 min read

Why your sales feel random

The "good month, bad month" rollercoaster is a measurement problem. Here are 3 leading indicators that make next month predictable.

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Calculator and job invoice on a dark lab bench — working out cost per job for local business ad spend
$/JOB
THE NUMBER THAT MAKES ADS SAFE
Sales & Data · 6 min read

Knowing your cost per job

How to work out what a booked job is worth so you know what a click or lead can cost — the number that makes ad spend safe.

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Sales health & process

Violet cardiogram pulse line on a lab dashboard with stethoscope and seven check glyphs
7
CHECKS YOU CAN'T FAKE
Sales & Data · 5 min read

7 checks — are your sales actually healthy?

Seven yes-or-no questions that cut through "we're doing well." Answer honestly — most businesses fail at least 3.

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