One teardown: the best sites in your niche, reverse-engineered into a blueprint for yours.
Name your niche — we hand back the page structure, copy and conversion patterns, and tech behind the sites that win it, plus a prioritised list of changes for your own.
What you get in the teardown
-
1
The page-by-page structure of the best sites in your niche.
How the top performers lay out their pages — what comes first, what's near the buy button, what they leave off. So you copy a layout that already converts, not a blank wireframe.
-
2
The copy & conversion patterns they use.
The headlines, proof, and calls-to-action the winners repeat — and the order they put them in. So you write what works in your niche instead of guessing at it.
-
3
Their tech stack, revealed.
What the top sites are actually built on — page builder, booking, chat, payments — in plain terms. So you know what it takes to match them before you brief anyone.
-
4
What they do that you don't — and should.
A side-by-side of your site against the leaders, with every gap that's costing you spelled out. So you stop wondering why they convert and you don't.
-
5
A prioritised list of changes for your own site.
Every fix ranked by impact against effort — what to change first, next, and last. So you start at the top of the list, not the bottom.
-
6
The page templates worth copying.
The specific layouts from the winners we'd lift wholesale — homepage, service page, contact — flagged and explained. So you build from a proven template, not a blank page.
-
7
Plain-English notes. No dev jargon.
If you can't read it over a coffee and know what to change, we haven't finished. No tech-speak you'd need a developer to translate. So you can act on it yourself — or hand it straight to whoever builds your site.
What a real teardown looks like
Illustrative preview — yours is built from the real top sites in your niche.
Is this for you?
→ Yes if
- ✓ You're about to rebuild or redesign your site
- ✓ You'd rather copy what works than start from a blank page
- ✓ You want to hand a builder a brief, not a hunch
- ✓ You can act on a ranked list if someone hands you one
- ✓ You want the read in 48 hours, not a 3-week project
→ No if
- ✗ You're happy with your site exactly as it is
- ✗ You want someone to build the site for you — this is a teardown
- ✗ You won't read it or act on it
- ✗ You already know exactly what to change and why
- ✗ Your niche has no other sites worth pulling apart
How it works
Tell us your niche
A 2-minute brief — your category, where you serve, and your own site. That's all we need to start.
We take the top sites apart
We pull the best-performing sites in your niche and break down their structure, copy, patterns and tech — then line your site up against them.
Your teardown lands
A plain-English report you can read over a coffee — the blueprint up top, your prioritised fix list right behind it.
What customers say
"We were staring at a blank page and a designer's invoice. The teardown handed us the layout and the copy patterns that already work in our niche — we rebuilt straight from it."
"I handed the fix list straight to whoever was building the site. For the first time they had something to work from instead of my opinions."
How it stacks up
Same goal — rebuild from what already works in your niche. Three ways to get there.
Do it yourself
- Reverse-engineer each site by hand
- No structured way to score what you find
- Guess at the tech behind each one
- Easy to miss the pattern that mattered
- Nothing to hand a builder at the end
Hire a web designer for discovery
- A discovery fee before a line is built
- Depends who you get
- Weeks before you see the first answer
- Their taste, not your niche's data
- Starts from zero next time
This teardown
- The top sites taken apart, done for you
- Structure, copy and tech, scored together
- 48 hours to the blueprint
- A prioritised fix list for your own site
- Yours to keep — no subscription
Here's everything you get for $107
Hire this out as a designer's discovery phase — pulling the sites, scoring the patterns, mapping the tech — and you'd pay closer to fifteen hundred dollars before a line gets built. We run it on our own systems and charge a flat $107 because we can.
What's in the box
One-off · no retainer · no upsell calls
Our promise to you
48-hour delivery
Your teardown lands within 48 hours of your brief. If we ever run late, we keep working it and keep you posted — your report gets finished, full stop.
A real teardown or we don't bill it
If your niche genuinely has no sites worth pulling apart, we'll tell you that before we start — not after. You only get billed for a real teardown.
Questions people ask before they buy
Is this for my niche?
If other businesses in your category have websites we can pull and compare, yes. Trades, health, beauty, retail, professional services, hospitality, daycare, fitness all work. The one requirement is that your niche has top-performing sites worth taking apart.
Do I need a designer to use it?
No. The teardown is written in plain English, so you can act on it yourself. If you do use a builder, the prioritised fix list hands over with zero effort — it's a brief, not a hunch.
Do I have to give you access to anything?
No. Everything we analyse is public — the websites themselves and what's openly visible on them. You just tell us your niche and your own site.
How is this different from the Competitor Intelligence Report?
This takes apart the best websites in your niche so you can rebuild yours from a proven blueprint. The Competitor Intelligence Report audits what specific rivals are doing across their whole marketing. Many owners run both.