Marketing

Marketing Strategies

Ad strategies, Google reviews, and the marketing channels that work for tradies and service businesses. Strategy, paid ads, and local growth.

META vs GOOGLE

Local Marketing · 7 min read

Facebook Ads vs Google Ads: Which Works for Local Service Businesses?

Google captures demand. Meta creates it. The choice isn't preference — it depends on whether your customers already search for what you sell.

Sky-blue pie chart with four allocation wedges above a lab bench

$500

A month, allocated properly

Local Marketing · 6 min read

What a $500/Month Marketing Budget Should Actually Buy You

Enough to run, not enough to waste. The honest split between ads, reviews, intel, and content — plus what to cut first and what to add as budget grows.

Sky-blue orbit ring with two customer silhouettes — retention cycle

Cheaper than winning new ones

Local Marketing · 6 min read

How to Turn One-Time Customers Into Repeat Clients

5x cheaper to retain than acquire — but most local businesses spend nothing on retention. Three frameworks: 30-60-90 touch, anniversary, referral ask.

Lab beakers with cracked tube leaking — broken ad tracking

72%

Can't trace a sale back to an ad

Local Marketing · 8 min read

Why Your Ads Aren't Working (And What to Fix First)

The problem isn't your ads — it's that nobody's tracking what happens after the click. Here's how to connect ads to actual revenue.

Test tubes with golden liquid rising like a bar chart — review growth

266%

More leads with 50+ reviews

Local Marketing · 6 min read

How to Get More Google Reviews (The Tradie's Guide)

93% of people read reviews before hiring. Here's how to ask, when to ask, and how to automate the whole thing.

Three Erlenmeyer flasks in blue, green, and gold — marketing channels

Channels. That's all.

Local Marketing · 7 min read

The Only 3 Marketing Channels a Local Business Actually Needs

Stop spreading thin across 7 platforms. Google, email, and one social channel — that's the system that works.

Three social platform icons connected by data streams to a central business hub

Content mix that works

Local Marketing · 7 min read

Social Media Strategy for Local Business

Most local businesses post randomly and wonder why nothing happens. Here's a simple strategy that builds trust.

Holographic social-feed ad card above a glowing audience cloud

$10

Per day to start

Local Marketing · 7 min read

Meta Ads: How to Stop Wasting Money

Most local businesses waste money on Meta ads because they skip the basics. Here's how to run ads that convert.

Two glowing chat bubbles with stars and a quill pen mid-stroke

89%

Read your reply

Local Marketing · 6 min read

Google Review Reply Templates (Copy and Paste)

Ready-to-use templates for 5-star, 3-star, and negative reviews. Copy, personalise, and post.

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