Where to start and which channels are worth it.
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Get more reviews — and use them well.
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Google and Meta ads that pay for themselves.
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Simple organic posting and video that works.
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Turn interest into booked jobs.
View articles →Getting started & strategy
Get more referrals without feeling pushy
A simple, repeatable system that brings in word-of-mouth work without the awkward ask.
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The local business marketing playbook
How to get more customers in your area in 2026 — five jobs, done in order, with a guide for each.
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The 3 marketing channels every local business needs
Stop chasing every platform. Here are the 3 channels that actually bring local customers in — and how to set them up.
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What a $500/month marketing budget should actually buy you
Enough to run, not enough to waste. The honest split between ads, reviews, intel, and content — plus what to cut first and what to add as budget grows.
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How to turn one-time customers into repeat clients
5x cheaper to retain than acquire — but most local businesses spend nothing on retention. Three frameworks: 30-60-90 touch, anniversary, referral ask.
Read more →Reviews & reputation
How to get reviews that say something
Forty reviews that all say 'great service' sell nothing. How to ask for specifics — without breaking Google's rules.
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How to get more Google reviews (the tradie's guide)
93% of people read reviews before hiring. Here's how to ask, when to ask, and how to automate the whole thing.
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Google Review Reply Templates (Copy and Paste)
Ready-to-use templates for 5-star, 3-star, and negative reviews. Copy, personalise, and post.
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A simple after-job review-request system
A simple system to ask every customer for a Google review at the right moment - without it feeling awkward - and automate the follow-up.
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Turning a review theme into ad & landing-page copy
Mine your own reviews for the exact words customers use, and turn them into ad headlines and landing-page copy that converts.
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Showing your hours & after-hours options — so you win the responsiveness test
How to set your Google Business Profile hours correctly — and why it's now a top-5 map-pack ranking factor that most local businesses are leaving on the table.
Read more →Paid ads
VS
Facebook ads vs Google ads: which works for local service businesses?
Google captures demand. Meta creates it. The choice isn't preference — it depends on whether your customers already search for what you sell.
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Meta Ads: How to Stop Wasting Money
Most local businesses waste money on Meta ads because they skip the basics. Here's how to run ads that convert.
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Why your ads aren't working (and what to fix first)
The problem isn't your ads — it's that nobody's tracking what happens after the click. Here's how to connect ads to actual revenue.
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Your first Google Search campaign — step by step
A plain, step-by-step guide to setting up your first Google Search campaign for a local service business — built around intent, negative keywords, and sending people to the right page.
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Simple remarketing for a local trade
Google dropped its remarketing minimum to 100 users in late 2024 — that changes the game for small local businesses. Here's what you need to set up, in plain language.
Read more →Social media & content
Do hashtags still do anything?
Instagram's own boss says hashtags don't get you reach. What they still do — and what moves the needle instead.
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Social Media Strategy for Local Business
Most local businesses post randomly and wonder why nothing happens. Here's a simple strategy that builds trust.
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A month of local-trade post ideas
A ready content calendar of local-trade post ideas so posting is never a blank-page problem — with CTAs that actually work on Facebook and Instagram in 2026.
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Phone video for tradespeople
How to shoot short vertical video on your phone, on the job, without it being awkward or time-consuming — and get it seen by people who don't follow you yet.
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The 2-minute on-the-job content habit
A repeatable two-minute habit to capture content on the job — and a simple system to turn it into posts without the daily grind.
Read more →Offer, pricing & booking
What actually makes your business different?
Family-owned, reliable, quality workmanship — every rival says it too. How to find a difference that's actually yours.
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Turning a service into a product page
How to package something you already supply and install as a clear, buyable product page that ranks and converts — instead of burying it in a long services list.
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Pricing transparency that wins more quotes
Why showing 'from' pricing or a fast quote path increases enquiries - and how to do it without committing to fixed prices.
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Trust signals & easy booking for local service businesses
The trust signals that win local service enquiries before you've even picked up the phone — and the booking friction that's quietly killing your conversion rate.
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